New Changes in Marketing Plan

We have decreased the amount of marketing we usually do in the past year. This was most likely due to several reasons; such as, a new imaging director and decrease in funding due to the economic crunch we have all felt. We just had a meeting and now we are stepping up with marketing. I have always been an intricate part of this but now I am in charge of all marketing for MRI services at the hospital. We are a smaller hospital so my job is primarily outpatients, making it critical to reach the outside referring doctors. I like the idea of focusing on just MRI's when we go out because I think if we touch on all modalities at same time it can be overwhelming. I can not help to be a little nervous. If we go and devote all this time, energy, and money toward marketing and at the end it does not result with a increase of volume, I can not help, but feel partially responsible.